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Collection
Pura
Inspired by nature - our new Pura collection showcases delicate shapes with a powerful impact, creating an effortless interplay of naturalness and modernity.
Where peace takes shape
Pura by Villeroy & Boch invites you to design stylish looks for your table with a clear, restful presence. The key to the effect is balance.
The new collection reflects the natural rhythm of nature in soft shapes, brilliant white and an uplifting lightness.
Pura is a discreet companion in everyday life. It creates space for closeness, mindfulness and shared reflection – for a modern table concept that brings order and nurtures connections.
Pura - Inspired by nature
Pura
Shop the Look
Pura
Shop the Look
Where simplicity becomes beauty
With Pura, the table becomes a place where enjoyment unfolds with natural ease. Inspired by the clear, flowing shape of a lotus leaf, the collection combines gentle curves and pure white to create a look that appears natural and effortless. Every line follows the rhythm of nature – minimalist, harmonious and simply beautiful.
Shapes from the natural world
Design inspired by lotus leaves
Pura’s design is inspired by one of the most peaceful symbols from nature: the lotus leaf. Rather than a rigid structure, its soft curves, slightly wavy contour and organic silhouette create an effortless feel. Each line follows a natural course, each shape flows harmoniously into the next.
A soft, distinctive silhouette
The lotus leaf silhouette permeates the entire collection and gives Pura its distinctive character. The plates, bowls and cups reflect the theme and combine to create a restful impression. The design feels balanced and flowing, with no austere overtone. It adds movement to the table, while always remaining harmonious – a silent feature, deliberately discreet yet constantly present
Touch as an experience
Lightness you can feel
As soon as you pick up a Pura item, it reveals a special quality: a balanced sensation of lightness and stability. The premium bone porcelain creates an almost weightless effect while still retaining its substance. The plates and bowls are comfortable to hold, the cups feel pleasantly flowing. This special tactile effect is achieved through a combination of material, shape and balance.
Tactile luminosity
Delicate shine and soft surfaces
The Pura surface feels smooth and calming. The radiant white colour reflects the light softly and evenly, infusing each item with a fine, natural luminosity. A feeling of warmth and balance is created on contact. Every touch becomes a mindful moment in daily life – soothing, familiar and pleasant.
A collection with a soothing feel
A table that invites mindful moments
A carefully designed table concept creates a peaceful atmosphere and structures the moment.
Picture 1: Pura’s pure white colour feels both understated and open. In combination with natural materials, the result is a table setting that attracts rather than distracting.
Picture 2: On the breakfast table, a cereal bowl from the collection accompanies the start of the day. Its soft shape sets the scene for a mindful moment – peaceful, natural and unhurried.
Picture 3: Pura integrates effortlessly in all kinds of everyday scenarios. The plates and bowls create an atmosphere of closeness
The essence of Pura
Inspired by nature
Pura’s flowing silhouette is inspired by the lotus leaf. Soft curves and flowing transitions create natural harmony on the table and a peaceful and balanced effect.
Brilliant white
The clear white colour gives the collection a light and modern character. It inspires peace, attracts the gaze and integrates effortlessly in different table concepts.
Premium porcelain made in Germany
High-quality workmanship and fine material quality combine to create a pleasant tactile experience. Pura stands for quality you can see and feel – made in Germany
Simplicity for everyday life
Pura is dishwasher-safe and microwave-safe. This makes space for the moment with fewer concerns about care or handling.
Pura as a thoughtful gift idea
A gift becomes more meaningful if it is used. Pura accompanies everyday rituals – in the morning, at family meals or for little breaks.
For little gifts, individual pieces from the collection are a perfect choice. A mug or a bowl will quickly become part of familiar routines and be a fond reminder of the occasion.
For special occasions, larger items will have a greater impact. Plates, bowls or the tiered cake stand create space for special meals, conversation and closeness. They represent sharing, togetherness and time for each other.
A lasting gift
Discover Pura as a gift!
A lasting gift
Discover Pura as a gift!
Gift packaging with a personal message
Ready to give!
High-quality materials and meticulous details make each package extra special.
Individual & personal
On request, an individual greeting card can be enclosed for a personal touch.
Sustainable options are available
Selected packaging items are made from recyclable or reusable materials.
Quick & easy
Everything is taken care of – Your gift arrives already wrapped.
Experience Villeroy & Boch at home
Explore the complete collection, available to purchase as individual pieces online or in our specialist stores, allowing you to create your own set reflecting your personal taste and style.
To experience the quality and unique look and feel of the products for yourself, use our store locator to find your nearest retailer. Our specialist stores are the ideal place to find inspiration and personalised advice for the collections and products.
Should you have any further questions, our dedicated Customer Happiness Team is ready to offer personalised assistance.
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Collections coordinating with Pura
Harmonious touches for the table
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