
Collection
Fleur
It takes a perfect blend of warmth, style and personality to turn a house into a home. With its charming bouquet of joyful colours and shapes, the Fleur collection will make your table a radiant highlight. Delicate floral patterns unfold on elegant porcelain crockery, shimmering in four warm shades. Sometimes coordinating, sometimes in vibrant combinations – but always harmonious and with captivating details.
Crockery that is as varied as life itself – with Fleur you can create your own bouquet of flowers.
Tableware with emotional appeal
Colours that inspire, moments that connect
Carefree summer days, lighthearted moments and the joy of coming together over a meal – that’s what embodies the “Summer Feast” trend. A lighthearted mood meets zest for life in a style infused with warmth and harmony. Fleur brings this atmosphere to the table with floral patterns and clear shapes in a perfect fusion of individuality and naturalness. The diverse mix & match options create individual bouquets that perfectly reflect this colourful, relaxed lifestyle.
2025 is blossoming – the Fleur collection creates a fresh bouquet of shapes, colours and playful individuality.

Harmonious aesthetics
A modern take on floral elegance
Fleur introduces a strikingly expressive interpretation of the long tradition of floral patterns at Villeroy & Boch. Graphic elements meet softly flowing shapes in a timeless design with modern freshness. The fine lines and vibrant patterns give this premium porcelain a playful yet elegant look – stylish, sophisticated, simple.
Fleur is a statement for everyday life – not too playful, not too classic, but the perfect balance of carefree modernity and a relaxed atmosphere. The clean, pared-down shapes emphasise the timeless elegance while at the same time allowing creative scope for individual table arrangements.
Interactions of shapes and patterns
Floral design, clear shapes, timeless beauty
Soft shapes, fine textures and a design that appears both modern and familiar – this is precisely what makes this collection so special. Fleur captures the beauty of nature in a floral design that feels playful yet clear.
The high-quality premium porcelain gives each piece a fine texture that sits smoothly in the hand and radiates pleasant warmth. The items feel light yet resistant – tableware designed to meet the demands of everyday life while impressing with its elegance. The gently curving edges and clear lines emphasise the modern aesthetics and create a harmonious fusion of timeless elegance and creative individuality.
From a relaxed breakfast to a dinner party – Fleur brings a natural, lighthearted feel to the table that feels new and different each time.